Insights / Level 01 · Direction

How to choose an AI partner: ten questions worth asking.

Ten questions to put to any AI consulting or automation partner before you commit, what a good answer sounds like, and the red flags worth a second look.

By Aristotelis AdamidisPublished Updated 11 min read

Level 01 — Direction

Direct answer

How do you choose the right AI partner?

For operating companies in Greece and Europe, Aurelith’s advice is to choose an AI partner on evidence of how it works, not on a demo. Ask how it decides where AI pays off, what its written proposal contains, how it connects to your systems, where people approve decisions, who owns what is built and what happens after launch.

01

What should you look for in an AI partner?

An AI partner is the company that helps you decide where AI belongs in your business and then designs, builds, connects and supports it. The right one is judged less by the model or the demo it shows you and more by how it works: how it diagnoses, what it commits to in writing, how it keeps people in control, and whether it stays after launch.

Demos are easy to make impressive. A demo usually runs on clean sample data, with no exceptions, no approvals and no older systems to connect. Your business has all three. The ten questions below move the conversation from what AI can do in general to what this partner will do in your company.

The NIST AI Risk Management Framework (opens in a new tab), a voluntary framework from the US National Institute of Standards and Technology, makes the same point from the risk side. One of its governance outcomes is that policies and procedures are in place to address the AI risks and benefits that come from third-party software, data and other supply chain issues. Choosing a partner is part of that work, not a separate purchasing step.

How to use the ten questions

  1. Ask every candidate the same ten questions, ideally in writing, so the answers can be compared side by side.
  2. Listen for specifics: named steps, named deliverables and the people who will actually do the work.
  3. Notice what is left out. A question that gets a vague answer twice has been answered.
  4. Treat a red flag as a reason for a follow-up question, not automatically as a reason to walk away.
02

Does the partner start from your business or from its product?

The first three questions test whether an AI partner starts from your business. A partner that understands your processes before it proposes anything is far more likely to build something your people will actually use.

  1. 01

    How will you decide where AI pays off in our business?

    A good answer sounds like…

    They describe an analysis that comes before any proposal: your processes, the tools you use and how your people actually work. They tie each idea to a specific workflow, an owner and a baseline you can measure, and they will tell you where AI would not help.

    Red flags

    A finished solution before they have asked a question. A demo built for another company, presented as your answer. Savings promised before anyone has looked at your workflows.

  2. 02

    What will your proposal contain, and when do we agree it?

    A good answer sounds like…

    A written proposal that sets out scope, deliverables, timeline and investment, agreed before implementation begins. It also says what is out of scope and what happens if the scope changes.

    Red flags

    Open-ended hours with no deliverables attached. A price quoted before they understand the work. Pressure to commit before you have seen the scope in writing.

  3. 03

    Who will do the work, and how will our team be involved?

    A good answer sounds like…

    You meet the people who will design and build, not only the people who sell. They build with your team: the people who know the workflow review it, test the results and learn how the system works while it is being built.

    Red flags

    A different team appears after you sign. Delivery as a black box, handed over at the end. No role for the people who will use the system every day.

03

Will the system work inside your company, and can you trust it?

Questions four to six test whether an AI partner can build something that works inside your company rather than beside it, with people in control and evidence that it works.

  1. 04

    How will it connect to the systems we already use?

    A good answer sounds like…

    They ask where your information lives, such as email, documents, CRM and ERP, and how access and permissions work today. The AI works inside the tools your team already uses, and they name integration as a driver of effort and cost.

    Red flags

    Everything has to move to their platform first. Demonstrations only on clean sample data. Vague answers about access, permissions and who can see what.

  2. 05

    Where do people approve decisions, and what will the AI do on its own?

    A good answer sounds like…

    They show you the approval steps in the design. The AI prepares and moves the work, and a person approves anything that matters before it becomes irreversible: a payment, a message to a customer, a change to a record. More authority comes only with evidence.

    Red flags

    “Fully autonomous” as the main selling point. No clear answer to “what happens when it is wrong?” No record of what the AI did and why.

  3. 06

    How will we know it works, before and after launch?

    A good answer sounds like…

    Success measures are agreed with you before the build, against a baseline taken from today’s work. The system is tested on a set of your real cases, including the awkward ones, tried in real conditions before you rely on it, and monitored once it is live.

    Red flags

    Accuracy figures with no test set behind them. Success defined only after launch. No plan for checking quality once the system is in daily use.

The NIST AI Risk Management Framework organises this work into four functions: Govern, Map, Measure and Manage. One of its measurement outcomes is that the functionality and behaviour of an AI system are monitored in production. A partner who can explain testing and monitoring in those terms is describing a practice, not making a promise.

04

What happens to your data, and what will you own?

Questions seven and eight cover what AI proposals most often leave vague: what happens to your data, and what you keep if the relationship ends. In the EU, the first of them has a legal side, set out in the Greece and EU checks below.

  1. 07

    What will happen to our data?

    A good answer sounds like…

    They ask which personal or confidential data the workflow touches before designing anything. They can name every service that will process it and who can access it, put those terms in writing, and help you judge whether a data protection impact assessment is needed.

    Red flags

    They cannot say which third parties will see your data. “GDPR does not apply to AI.” Customer data sent into new tools before any agreement is in place.

  2. 08

    What will we own, and how would we leave?

    A good answer sounds like…

    Written terms on who owns what is built, including the code, the configuration and the documentation, and on your data. A plain account of how you would export your data and hand the system to another team if you ever needed to.

    Red flags

    Ownership left for later. Your data or workflows held in a format only they can use. No documentation, so only they can explain how it works.

05

Will your people be ready, and will the partner stay?

The last two questions decide whether an AI system is still useful a year after launch: whether your people know how to work with it, and whether someone is still there to keep it working.

  1. 09

    How will you train our people?

    A good answer sounds like…

    Training by role: leaders learn where AI fits and where it does not, everyday users learn the tools they will actually use, and approvers learn what to check before they approve. It is part of the plan, in the language your team works in.

    Red flags

    One generic webinar for everyone. Training sold as a certificate the law requires. Training left out of the plan altogether.

  2. 10

    What happens after launch?

    A good answer sounds like…

    Support is agreed before you sign and does not end at handover. Someone monitors the system, refines it as your processes, data and tools change, and keeps your team confident using it.

    Red flags

    Support that ends at go-live. Every adjustment priced as a new project. Nobody who can explain why the system behaved as it did.

Training by role is a service in its own right: see how Aurelith runs AI training for teams.

06

What should you check when choosing an AI partner in Greece or the EU?

Choosing an AI partner in Greece, or anywhere in the EU, adds three practical checks to the ten questions: the language your people work in, the General Data Protection Regulation (GDPR), and AI literacy under the EU AI Act.

07

How does Aurelith answer these questions?

Aurelith answers the ten questions here with what it states publicly about how it works, and leaves out what it does not publish.

  1. 01

    Where AI pays off

    Aurelith starts with an analysis of your business: your processes, the tools you use and how your people work. A proposal comes only after that analysis, and the first conversation is free.

  2. 02

    The proposal

    A written proposal sets out the service level, scope, deliverables, timeline and investment, and it is agreed before implementation begins. There is no public price list.

  3. 03

    Working together

    Aurelith builds together with your team, and works in Greek and English.

  4. 04

    Your systems

    Aurelith’s AI agents and automations connect to the tools your company already uses, such as email, documents, CRM and ERP.

  5. 05

    Approval

    Aurelith designs approval-first automation: AI prepares and moves the work, and a person approves every decision that matters before anything irreversible happens. In Company Brain, AI agents earn autonomy under human authority.

  6. 06

    Proof that it works

    Every build is put to work with you: tested in real conditions, refined, and with your team guided through it. Company Brain is adopted through a Founding Design Partnership, with three to five agreed success measures and shadow operation before controlled assistance.

  7. 07

    Your data

    Each automation and agent reads and writes only what its job needs, in the systems you approve, and data handling is part of the scope agreed in the written proposal, before implementation.

  8. 09

    Training

    Role-based team training is part of Level 01, AI Consulting & Enablement, alongside leadership alignment and a prioritised AI roadmap.

  9. 10

    After launch

    Support has no end date.

Aurelith does not publish a standard answer to question 08 (ownership and exit). Put it to Aurelith in the first conversation, exactly as you would to any other partner. How Company Brain decides what AI agents may do on their own is set out in its autonomy ladder.

08

Sources

  1. NIST: AI Risk Management Framework (opens in a new tab)The voluntary framework (AI RMF 1.0, NIST AI 100-1): its four functions, the outcome on third-party software and data (Govern 6) and monitoring in production (Measure 2.4).
  2. EUR-Lex: Regulation (EU) 2016/679, the General Data Protection Regulation (opens in a new tab)Article 28 on processors and their contracts, and Article 35 on data protection impact assessments.
  3. EUR-Lex: Regulation (EU) 2024/1689, the Artificial Intelligence Act (opens in a new tab)Article 4 on AI literacy, in its original wording.
  4. EUR-Lex: Regulation (EU) 2026/1744, the Digital Omnibus on AI (opens in a new tab)Article 1(5) replaces Article 4: providers and deployers take measures to support the development of AI literacy, without guaranteeing a specific level for any individual.
  5. European Commission: AI literacy, questions and answers (opens in a new tab)The Commission’s answers on Article 4, revised on 27 July 2026, including that there is no need for a certificate.
  6. Hellenic Data Protection Authority (opens in a new tab)The independent authority whose mission is to supervise the application of the GDPR in Greece.

Sources reviewed · General information, not legal advice.

Insights / Next step

Put all ten questions to us first.

Bring the questions to a free first conversation. Aurelith starts with your business and sets out scope, deliverables, timeline and investment in a written proposal, agreed before implementation begins.

No public price list. The first conversation is free.